Deal Refine

We Review Every Sales Call, So Your New Reps  Ramp in Weeks, Not Months.

Deal Refine scores every call against your offer and top closers, catches missed objections, coaches reps to close more deals, and builds a reusable playbook that makes training new reps effortless.

Free. No credit card needed to join. Limited spots.

Team call scoresThis week
Jordan · CloserAt KPI92
Priya · Setter81
Marcus · New hireNeeds Improvements58
Missed objection: Marcus skipped the "need to talk to my spouse" objection at 14:32. Recommended reply.

01 · The problem

You hired a new rep. Now you're their full-time babysitter.

You sit in on calls. You re-watch recordings at night. You give the same feedback for the tenth time. And you still don't know which objections they're fumbling when you're not listening.

Meanwhile, your best closers are busy closing, so nobody has time to train the new hire properly.

02 · What it's costing you

Every fumbled call is a deal you already paid for.

You paid for the ad, the lead and the setter's time. Then one skipped objection, like "I need to think about it" or "let me talk to my partner," and it's gone.

Multiply that across a slow 3–6 month ramp and a few reps, and you're losing closes every week. Close rates stall, your ROI on leads drops, and managers burn out. Then the rep quits and the cycle starts over.

What one new closer actually costs you

Average direct cost to onboard one rep (38 days of program time)
-$9,589
Average ramp before a rep is at full quota — up from 4.3 months in 2020
-5.7 months
Salary paid out during that ramp on a $78,000 base
-$37,050
Quota they don't carry while learning (on a $12,000/mo target)
-$41,040
Recruiting and backfill, at 20% of base
-$15,600
Total lost, before this rep ever hits KPI-$103,279

Assumes a $78,000 base, a $12,000/mo quota and a 5.7-month ramp. 20% of new hires quit in the first 90 days — then you pay it again.

03 · Imagine instead

Every rep gets coached on every call. You don't lift a finger.

New hires learn to handle objections like your top closer in weeks, not months. Every lead you pay for gets a real shot at closing.

You open one dashboard and see who's hitting KPI, who's improving and who needs help. No more sitting in on calls. More closes, a higher close rate and better ROI on every lead, with no extra work for you or your managers.

What the same new hire costs with coaching on every call

Ramp with every call coached, down from the 5.7-month average — a 74% cut
6 weeks and 3 days
Salary you no longer pay out while they learn the offer
$27,300
Quota recovered in the months they'd still have been ramping
$30,240
Saved per new hire, in the first year$57,540

Same assumptions as the box above: a $78,000 base, a $12,000/mo quota and a 5.7-month average ramp. Four hires a year is about $230,160 back — plus the deals your new reps stop fumbling while they learn.

The platform showing a scored sales call, a missed objection with a suggested reply, weekly close rate and the team tip library
What your reps see after every call.

How we do it

More closes. Zero extra work for you.

Connect Zoom once, or drop in a recording. From then on, every call is coached automatically, and every fix goes straight to your close rate.

  1. Connect Zoom, or upload the recording

    Link Zoom and every call is transcribed and analyzed automatically. No Zoom? Upload the video or audio yourself and we do the rest.

  2. An AI built for closers

    Our priority AI has been trained specifically to help closers, on hundreds of thousands of hours of real sales calls. It is designed to handle every objection and get the deal closed as quickly and correctly as possible.

  3. Every objection, and exactly how to fix it

    We show what was missed or fumbled, what should have been said instead, and how it should have been handled, in plain language you can act on.

  4. A tip library the whole team learns from

    New hires watch short modules showing how your best reps handled the same common objection before. Instead of being told, they actually see how it was asked and how it was solved, so nobody has to make the same mistake twice.

Built for the whole sales floor.

Owners & Executives

Cut new-hire ramp time and lift close rates without adding managers.

Sales Managers

One dashboard for KPIs, top performers and who needs help. No more sitting in on every call.

Closers & Setters

Personal feedback on every call, so you handle the next objection like your best rep.

Alpha spots are limited.

Free access for early teams. Join now and we'll reach out when your spot opens.